Playboy X Urban Monkey
Pleasure is often mistaken for happiness; although pleasure can be achieved through external substances, that kind is usually short-lived. Whereas happiness is achieved by internal experiences and grows over time. Using this difference, we saw an opportunity to speak about happiness and well-being;
As two strong voices in lifestyle & fashion, Playboy and Urban Monkey have come together to create a platform to help Indian youth embrace the importance of recognizing gender fluidity, seeking pleasure, sexuality+sexual awareness, and body positivity. Inspired by Playboy's mission of 'Pleasure for All', we hope to help India's youth embrace the pursuit of pleasure & own their right to expression.